- Inside/Outside - Motels typically have outside corridors between the rooms and various other places throughout the motel. Hotels on the other hand typically have inside corridors between the rooms and various other parts of the hotel.
- Parking – Motels typically have "open" parking meaning that visitors can sometimes park directly in front of their room. Hotels usually have designated parking areas, away from the main building.
- Price- Motels generally cost less than hotels. Also, motels often market themselves as having weekly or even monthly rates. Because of the lower rates, some people will use motels as temporary housing.
- Call Ahead – Motels do not require a reservation. On the other hand with a hotel, depending what time of year it is, you may have to reserve a room, weeks or even months ahead of time.
- Do It Yourself – Motels are usually lacking in amenities. In contrast, hotels tend to offer many amenities. Hotels may offer such things as pools, spas, restaurants or even golf courses. Many hotels will have concierges, to help guest plan outside activities. Some hotels even have doormen and even bellhops to carry guests' luggage to and from their rooms.
- Room Count – Hotels generally offer many more rooms than motels. Some hotels may offer guests' a choice of hundreds of rooms available and will even offer their guests' suites, which can give them a little taste of home.
- Business is Business - Motels do not tend to cater to business travelers. On the flip-side, a major portion of hotel marketing is designed to attract a business clientele. Because of this, many hotels will offer such things as conference rooms, fax machines, computers and free wi-fi.
- To Rest or To Play – "Motel" actually is short-hand for "Motor Hotel". Motels are typically located along major thoroughfares and are designed to provide travelers with a place to get a quick rest before moving on. Hotels are designed around events and destinations. This is why many hotels are located near major attractions, like amusement parks.
Have ever wondered about the difference between a hotel and motel? We have, too! We did some poking around and found 8 key differences.
Whether you've recently relocated, you're dissatisfied with the care you've received at your current dentist, or you've just never gotten around to finding one, choosing the right dentist can feel overwhelming. Before you get your floss in a wad, take a look at our tips for choosing a great dentist.
Check Your Insurance
If you have dental insurance, then finding out which dentists are in your network should be your first order of business. Most insurance companies provide this information on their website. If you can't locate this information, then a quick call to your provider will give you the information you need. This will narrow your search considerably, making it easier to quickly find a dentist.
Ask for Recommendations
Once you've narrowed your search, seek out recommendations. If you're searching for a dentist because you've relocated, then your current dentist may be able to recommend a dentist that is near your new home. If you know people in the area, then ask around; oftentimes, you'll hear the names of one or two dentist offices that people have had consistently good experiences with.
Look at Treatments Offered
Some dentists also have training in orthodontics, while others specialize in oral and maxillofacial surgery. Other dentists have received extra training beyond dentals school to provide pediatric care, and still others specialize in periodontics. Consider the unique needs that you and the members of your household have, and look for a dentist that offers the specialized care that you need.
Consider the Location and Office Hours
No matter how wonderful the dentist is, if they're located 45 minutes away from your home or workplace, then keeping regular appointments will be a challenge. The same goes for office hours. If the dentist you choose is only open three days a week and their hours of operation are also the hours that you will be at work, then you'll have a difficult time keeping regularly scheduled visits. Look for a dentist that is conveniently located and has office hours that will accommodate your busy schedule.
One of the primary things to consider when you choose a dentist is how comfortable you feel with that person. Do you feel free to talk about your symptoms and ask questions? Do you feel as though the dentist rushes through your check-ups rather than taking time to hear and understand your concerns? If you are receiving a procedure like a filling or a root canal, do you feel comfortable expressing your anxiety or asking for more pain medicine? While some discomfort with certain procedures may be inevitable, your dentist should provide attentive and empathetic care.
Choosing a dentist can feel like a daunting task, but by taking these things into consideration, you can pick one that will fit your needs and lifestyle.
When's the last time you thought about lighting at your shop, office, or retail outlet?
Lighting can have a big impact on your business - it affects everything from how your products are perceived by your customers to the safety and security of your staff members and clients. Lighting can also represent a significant portion of your electricity costs, which is why it's a good idea to re-assess whether or not your current lighting system is really meeting your requirements.
Increase The Curb Appeal Of Your Business
If you've ever approached a dimly-lit bar, a shop with poor exterior lighting, or an office that's located down a dark hallway, you already know that lighting can play a critical role in how your customers perceive you and your company.
A warm, well-lit parking lot lets your visitors know that you're open for business, while bright signage and window displays draw people in to your building. Just like with your home, the right outdoor lighting goes a long way towards increasing the curb appeal of your company.
Improve Safety and Security With Better Business Lighting
Keeping yourself, your clients, and your staff members safe is another important consideration when operating a business. Well-placed, reliable lighting both inside and outside of your building is one of the most affordable, effective tools you can use to deter crime, decrease accidents, and create a safer environment for everyone.
Increase ADA Compliance and Accessibility
The National Federation of the Blind estimates that close to 9 million Americans are visually impaired, and approximately 1.3 million more are legally blind. Studies also show that thanks to the aging population, these numbers are expected to double over the next 30 years.
Lighting plays an important role in making your business more accessible to people living with visual impairments - the right lights help to reduce the risk of injuries, increase traffic to your business, and create a barrier-free environment.
Be aware that in some cases, brighter lights aren't necessarily better for people living with conditions that impact their vision, and in fact, some overly-bright lights can actually cause vision loss.
Energy-Efficient LED Lighting Options
With the advent of light emitting diodes, better known as LEDs, it's now possible to create a completely customized lighting installation that delivers exceptional illumination without spiking your utility bills.
When compared to traditional incandescent (a.k.a. 'Edison-style') lighting, LEDs "use at least 75% less energy, and last 25 times longer" according to the U.S. Department of Energy. Better yet, commercial-quality LEDs have an average bulb life of 25,000 hours and they emit significantly less heat than other types of lighting like halogen and fluorescent, meaning that LEDs have the potential to save you on installation and air conditioning costs as well.
And because LED lights come in a wide array of colors that can be changed with a touch of a button, LEDs let you illuminate everything from counter tops to cars and bathroom mirrors with colorful lights that reflect your brand.
When it comes to improving the curb appeal of your business, landscaping makes all the difference. Trees provide natural beauty, comfortable shade, and a sense of tranquility, creating a more welcoming environment for customers and employees alike.
In the long run, trees are a sensible low-cost investment that provides benefits for decades to come; that is, if they're cared for properly. Replacing a single tree can cost hundreds of dollars, so it's important to know how to properly care for the trees on your property.
Choose the Right Trees for Your Property
Numerous common tree problems can be avoided by taking the time to do your research and make sure that you choose the right trees for your business's property in the first place. Consider how tall and wide a tree will be when it's mature, whether it will drop its leaves in the winter, and whether its shape will suit your space. Also consider the root system. Some trees have roots that go deep into the ground, while others have invasive roots that spread out close to the surface of the ground, potentially posing a tripping hazard for customers or even damaging sidewalks.
Taking the time to research the best trees for your climate and the needs and limitations of your property can help to ensure that you make the best choice.
Know the Signs of Disease
While most trees are naturally resistant to disease and pests, you will still want to regularly observe your trees so you can catch problems as early as possible. Yellowing or wilting leaves, limited growth, and fungus are a few of the problems that you should keep an eye out for. Know what your tree looks like when it's healthy, and if you observe any changes, call a local arborist to help you consider solutions.
Take Simple Precautions
Compared to flowers and shrubs, trees are relatively low maintenance. However, there are a few simple precautions that you can take to ensure that they last a lifetime. Laying fresh mulch every year will protect the tree from over-fertilizing and over-watering. Mulch should be between two and three inches thick. When laying it, ensure that it is kept away from the tree's bark, and don't forget to remove the old mulch before putting on the fresh layer.
Most trees require very minimal pruning. In fact, because pruning causes damage from which the tree must heal, it can actually result in stunted growth. In most cases, the only time you will need to prune is when you see a dead limb or a branch that has cracked during a strong storm. Ensure that dead or damaged limbs are safely cut away to prevent them from falling and damaging your property or bringing harm to a client or employee.
Know When to Leave Them Alone
Most trees grow beautifully without any human intervention; just look at the region's beautiful parks. If you've selected a hardy tree that is suitable for the climate and has a size, shape, and root system that will be accommodated by your space, and you've ensured that it was properly planted, then in all likelihood, very little maintenance will be required.
Trees bring natural beauty to any business, and by taking the time to understand how to keep your trees healthy, you can ensure that they'll be around for years to come.
Google is the world's biggest, and most valuable search engine (it's currently valued at approximately $90 billion USD), and it's earned the bulk of its profits from its proprietary online advertising service, Google AdWords.
Google makes billions of dollars each year selling customized advertising that's targeted through their complex search engine algorithms which match internet users with ads that promote products and services they're searching for.
AdWords operates on a bidding system - that means advertisers compete against each other to secure the exact placement of their ads on search engine results pages (SERPs), and even whether or not their ads will appear at all. The more prominently and frequently an advertisement is displayed, the more conversions that ad will achieve for the business - that's what drives up the cost of keywords.
According to WordStream, as of December, 2017, these were the top 20 most expensive keywords in Google AdWords Advertising:
Business Services - $58.64
Bail Bonds - $58.48
Casino - $55.48
Lawyer - $54.86
Asset Management - $49.86
Insurance - $48.41
Cash Services and Payday Loans - $48.18
Cleanup and Restoration Services - $47.61
Degree - $47.61
Medical Coding Services - $46.84
Rehab - $46.14
Psychic - $43.78
Timeshare - $42.13
HVAC Software - $41.24
Business Software - $41.12
Medical Needs - $40.73
Loans - $40.69
Plumber - $39.19
Termites - $38.88
Pest Control - $38.84
While the list of most-expensive keywords on Google search tends to shift slightly each year, in general the focus of the keywords is around solving urgent problems or needs. For example, if someone is searching for a 'bail bond', chances are good they're looking for help right away - that means they'll be inclined to choose the first advertiser that pops up on their Google search results page.
Every business goes through similar stages, no matter which industry it operates in. Knowing what stage your company is in can help guide you in focusing your efforts on the right activities for your current situation. Here's an overview of the primary stages of any business.
Stage 1: Development
This stage actually takes place before your business even becomes a business. In this phase, you'll be developing your products or services, finding suppliers and other service providers, and establishing the goals for your company. Take the time to do ample research on the market you intend to enter so that you can set yourself up for success right from the start.
Stage 2: Startup
Once you have completed the planning process, it's time to launch your business. This is the riskiest phase for any company in any industry. You'll need to keep close watch on all company activities to ensure that your team is working on the most critical tasks in this delicate stage. It is also important to be flexible during this period as you gain feedback from your earliest customers. Don't be afraid to tweak your offerings to better meet the needs of your customers.
Stage 3: Establishment
By this point, your business should have a solid customer base and continue to bring in new customers. Your products and services should have reached their peak at this time as well. Your company's cash flow should cover your ongoing expenses, and you should be able to see a bit of extra money to cover the expenses related to future growth.
Stage 4: Expansion
Now is the time to start really pushing to grow your business. Draw on your existing customer base for referrals to keep growing your company. This phase is also the ideal time to think about adding new products or services to your arsenal. Use customer feedback to guide you in the best areas for your company to grow. Don't forget about the importance of delegating once you reach this phase. Your team can likely handle many of the daily tasks you complete yourself, freeing you up to focus more on growing your enterprise.
Stage 5: Maturity
In the maturity stage, you are running a successful business with stable income and high-quality products or services. Your customers are happy with your offerings, and your team is more than capable of handling their work load. At this point, you can keep doing what you are doing, sitting back to watch the profits roll in. You also have the option of selling your company. With this route, you can obtain a large windfall of cash and relieve yourself of the ongoing duties of running your business so that you can shift your focus to your next endeavor.
Although every business is unique, the stages that it will go through are common across all industries. It is important to know where your company falls in this hierarchy so that you know which tasks are most deserving of your time. The better prepared you are for each stage, the easier it will be to progress to the next level.
Lower Back Pain: Did You Know?
A study by the University of North Carolina at Chapel Hill, School of Medicine estimated that over 80 percent of Americans will experience an episode of lower back pain (LBP), over the course of their lifetimes. An estimated 31 million Americans are affected by lower back pain (LBP) at any given time. The American Chiropractic Association notes the following: Low back pain (LBP) is the single leading cause of disability worldwide. Outnumbered only by upper-respiratory Infections, back pain is the leading cause of missing work. the average cost of a back injury related workers comp claim can be $40,000 - $80,000 per employee.
The National Center for Biotechnology Information estimates that the loss of productivity, (Hours of work lost, days of work missed and lower wages combined) is over 300 million dollars a year. When the costs of medical care for lower back pain (LBP) is added, the total annual cost rises to over 500 million dollars per annum. In addition, the incidence of chronic lower back pain (LBP) is a major contributor to the opioid crisis, in America.
The above statistics are shocking and the bottom line is that lower back pain (LBP) affects all businesses. The Jackson Hole Chamber of Commerce would like to offer some tips on how to choose a chiropractor.
How to Choose A Chiropractor: A Few Good Tips
Choosing to use a chiropractor, much like choosing a primary care physician, it's a personal and practical decision. If an employee chooses to make use of a chiropractor, here is a little advice.
Do a Little Research Before Making a Final Choice. Know who your doctor is, and what their credentials experience is. Take a little time check reviews. A quick online search for reviews could save you time, money and frustration. A good chiropractor should be accredited by independent and peer reviewed organizations. The American Chiropractic Association (ACA) is one the largest such groups in America.
Get It for Free. Just like a lawyer, most chiropractors offer a free consultation to discuss your injury and pain, as well as to answer any questions, including future costs.
Know What Your Insurance Will Pay For. You should absolutely know what your insurance plan will pay for Additional costs will come out of your pocket!
Should the time come when one of your employees is the next person to suffer lower back pain (LBP), you will now be prepared to offer them some advice. The Jackson Hole Chamber of Commerce hopes to encourage business owners to be proactive with their employees and thus reduce potential costs.
Does the furniture you provide to your customers or patients really matter? When a person steps into your office, you want that individual to feel comfortable. You want them to relax. You also want them to avoid falling asleep. Finding the right balance is not always easy, but high-quality furniture is a must in every situation. Take the time to consider what elements really impact your business furnishings, including what types of furniture your customers expect to find and what really does not make them happy.
Convey the Right Message
When choosing any type of office furniture, remember that it is a reflection of your business and your company's brand. As a result, consider what type of message you want to convey to your guests when they step inside your office space. For example, as an attorney or a consultant, you want a person to feel as though you've done well for yourself and that your skills have obviously been good. Your furniture needs to match this professionalism.
Use Design That Reflects Your Brand
Consider, for example, the Apple offices. The company is known for creating employee-centric spaces that promote wellbeing and innovation. To do this, they use color, unique chairs, and various structures. This creates the innovative brand image that people have. Their workspace reflects the type of work they do, but also the type of brand image they want you to have. This may include upscale and upbeat, young and hip, or seasoned and professional. Use design features like this – including color, material choices, and design trends, to define your business's space.
Keep It Organized and Neat
The furnishings in your business need to be "just enough." You do not want to crowd the space and make people uncomfortable or stressed. Instead, aim for furniture that fits your space well – choose pieces that compliment the length of the walls and the overall design of the room. Choose rounded pieces only when you have areas that they fit well into. And, when it comes to space concerns, choose thinner more angular pieces that allow you to squeeze a bit more into the space.
Know What Your Customers Expect
If you have customers coming into your space to meet with you – and you have a very full schedule – provide seating. Of course, scheduling makes people mad when they wait, but having a comfortable place to sit and perhaps watch TV makes it a bit easier. You'll frustrate your visitors, on the other hand, if you create a boring room with uncomfortable furniture and make them wait for more than 20 minutes.
Take some time to consider your furniture. Does it really meet the needs of those who will come into the space? Could you make it more disability-friendly? Does it offer the vibrancy that your business does or is it outdated and dull, an impression you do not want your guests to have? Investing in quality furniture can be an excellent way to upgrade the way your company meets the community's needs.
In today's connected world, social media and online content plays a powerful role in how your business is perceived. With the right strategies, you can transform your current customers, followers, and fans into a powerful, low-cost army of online marketers who are ready and willing to promote your business to friends, family members, and beyond.
Start By Delivering Exceptional Customer Service
If you've ever received less-than-impressive service from a company, chances are good you may not have bothered to write a negative review about your experience - that is, unless you were directly asked to share your experiences.
Before you begin soliciting positive reviews from your customers, make sure that they're happy with you and your products or services. According to Simon Casuto, co-founder and president of eLearning Mind, "If you want an NPS (Net Promoter Score - a measure of customer loyalty) that tells you your customers feel great about the experience they're having with your business, you have to go beyond simply meeting their needs....it's about constantly getting to know and understand your customer, and nurture that relationship continuously."
Build Your Social Media Base
Promoters are the movers and shakers of the social media world - that's why you need to engage with them frequently by providing meaningful content that they'll be inclined to like and share with their own followers. Be sure to stay active on your social media accounts, respond quickly to any questions or concerns, and use a social media automation system that lets you actively monitor for any mentions.
Thank Your Followers
Providing special shout-outs, promotions, and subscriber-only deals is a great way to boost your brand and encourage promoters to share your content. Be sure to thank your followers frequently, and avoid the urge to constantly ask for positive reviews, otherwise, your audience will quickly convert from fans to cynics.
You might be surprised at the business resources that can be found at our local library. Small business owners and entrepreneurs have access to an often untapped resource that can provide a wealth of information. You will probably want to find that library card or apply for a new one when you finish.
While you may not have even thought of the library since finishing high school or college, they have been a thriving resource over the past decade, providing resources to help small businesses get started and expand.
Entrepreneurs and startup companies are a major factor in the U.S. economy, providing the largest segment of new jobs in the U.S.. These businesses need information compilations including demographics and business planning even though they don't have the resources that are available to larger companies. This is where the library provides help.
Working from home offers many advantages, but one of the disadvantages includes a lack of space for meetings. The library conference room resolves that problem. Computers, printers, fax machines, and scanners are available for use, as well as projection screens. You can reserve the room to host a private meeting.
You might find workshops and classes designed to help learn how to best utilize technology, learn graphic skills, or create a business plan.
A variety of software and online resources are available at the library that provide businesses with the tools they need to research and obtain data such as demographics, industry analyses, directories, and technical manuals. These free resources help struggling companies find the information they need to succeed.
The librarian is an often overlooked wealth of knowledge. They can often help you identify what you need, point you in the right direction, and even provide information on outside services that may help including SCORE, which was designed to help new businesses.
You can easily access templates of successful business plans that can be copied or modified to meet your needs and goals. Most SBA programs and commercial lenders require a solid business plan when applying for funding.
Business, consumer and government databases, government databases, statistics, and various trade magazines, are available through various programs at the library.
Most libraries are connected online not only to national databases, but often to other libraries, expanding their power and your ability to find the information you need, including references for networking with others in your field.
If you have ever had a computer crash, or a touchy printer give up entirely, you will be pleasantly surprised by the ease with which you can access the internet and print off the papers you need at little cost.
The Chamber encourages everyone in the community to utilize the library's resources. We recommend going in and introducing yourself, getting a card, and discussing your needs with the librarian who can point you in the right direction and help you get started.
The Durango Chamber of Commerce
The Durango Chamber of Commerce is a membership-based organization that promotes and supports the local business community through communication, advocacy, education, leadership and financial viability.