CEO's Insight: Leveraging AI

by Jeff Dupont, CEO Durango Chamber of Commerce

As the new CEO of the Durango Chamber of Commerce, I am thrilled to be a part of this incredible community of business leaders and entrepreneurs. Durango has a dynamic business environment, and I’m eager to support our members in embracing new opportunities and helping them meet their business goals. 

One area that has a lot of potential to benefit businesses is the use of Artificial Intelligence (AI). The buzz around AI is more than just hype—it's an opportunity for organizations to become more efficient and competitive. While AI can seem like a tool for big corporations, it’s increasingly accessible to businesses of all sizes. AI offers practical ways to create efficiencies, improve customer service, and streamline operations, freeing up time and resources.

Durango’s businesses and non-profits should explore how AI can enhance their operations, whether it's improving customer service through chatbots, boosting marketing strategies, or streamlining logistics. There are plenty of opportunities to tap into AI’s potential to help solve everyday challenges. With AI, routine tasks like scheduling, inventory management, and data analysis can be automated. This means business owners and organizational leaders can shift their focus to growth and innovation instead of getting bogged down in repetitive tasks.

Another game-changing aspect of AI is how it supports the early stages of drafting emails, reports, or any business communication. These tools can help brainstorm ideas, suggest tweaks, and even create first drafts, making it easier for organizational leaders to produce high-quality content while really cutting down on the time needed for creation.

Fort Lewis College and the La Plata Economic Development Alliance are hosting the Four Corners AI Conference on December 6th which will feature a comprehensive overview of how AI can be utilized, enhance industry operations, improve decision making, and drive innovation. Find more information by visiting the Chamber’s Events Calendar at DurangoBusiness.org.

AI isn’t slowing down; it’s moving forward with the promise of even bigger and better advancements. Now’s the time for Durango’s business community to embrace this technology, and not get left behind. Thanks to Fort Lewis College for leading the AI conversation in our community.

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