Durango Chamber of Commerce | Durango, CO
  • Chamber
    • Members Only Portal
    • Become a Member >
      • Apply On-Line
    • Member Benefits/Advertising Opportunities
    • Chamber Communications >
      • Blog
    • Leadership La Plata
    • Durango Diplomats
    • Young Professionals of Durango >
      • YPOD Apply On-Line
      • YPOD Board
    • Leads Group
    • Gift Cards and Certificates
    • Internships
    • Chamber Annual Awards >
      • Pre-Awards Restaurant Specials
    • Look Local First
    • COVID/PPP Related Information >
      • 5 Star Certification Program
  • Connect
    • Connect With Board
    • Connect with Staff
    • Photo Gallery >
      • Coolest Dog In Durango Contest
      • Snowdown 2020 Business After Hours
      • 2020 Durango Rocks!
      • Girls Gone Golfing XIII (2019)
      • Snowdown Business After Hours 2019
      • 2019 Durango Rocks!
      • Table Top Expo/BAH 2018
      • Girls Gone Golfing XII (2018)
      • 2018 Durango Rocks!
      • Table Top Expo/BAH 2017
      • Girls Gone Golfing XI
      • 2017 Durango Rocks!
      • Table Top Expo/BAH 2016
      • Girls Gone Golfing X
    • Job Postings
    • Submit Job Posting
    • Business Resources/Advocacy >
      • Governmental Affairs Committee
      • Government
  • Visitors
    • Relocation >
      • Clubs and Organizations
      • Religious Organizations
      • Population and Employment
      • Active Seniors
      • Government
      • Education
      • Transportation
      • Sustainable Durango
      • Health Care
      • Real Estate and Construction
      • Apartments
      • Banks/Mortgage/Insurance
      • Utilities
      • Media
    • Lodging
    • Restaurants
    • Shopping
    • Transportation
    • Arts, Culture and Entertainment
    • Sports and Recreation
    • Health Care
    • Visitor Coupons
  • Events
  • Directory

WHAT your business can learn from the world's best spas

1/28/2019

0 Comments

 
Spas are well-known for pampering their clients - and charging a premium for their services. Despite the high prices that come with massages, scrubs, and treatments, the world's leading spas have been able to turn a tidy profit by focusing on delivering exceptional customer service.

Here's what your business can learn from these high-end service-orientated enterprises:

Focus On Personalized Service
The hallmark of any great spa is their attention to personal detail - they make a point of knowing each customer by name, and learning as much as they can about their clients' personal likes, dislikes, and preferences.

Simple things like remembering how they like their coffee, the names of their kids and pets, and even what times they like to book appointments go a long way towards creating loyal customers.

Pay Attention To Details
Another technique that leading spas use is continual customer engagement - making their clients feel special, even when they're not getting a pedicure, manicure, or hot stone massage.

Spas do this by sending out personalized, hand-written birthday cards and holiday notes with messages targeted to each one of their clients. This reminds their clients of that pampered feeling their customers get at their spa, helping to keep a personal connection alive.

Create A Loyalty Program
The owners at Willow Spa in Santo Monica, California knew that they needed to up their game when it came to pampering their clients - after all, the spa business is highly competitive on the West Coast.

In order to encourage their clients to return to their spa, the owners created a points-based loyalty program that provided incentives to encourage both repeat visits and the use of some of the spas' less popular treatments.

While their initial program needed some adjustments, overall the owners report that their loyalty program is a success. According to co-owner Coco Iv, "We've been able to gain and retain repeat clients with no additional work put into the process".
 
 
Say Thank You
Ask any successful spa owner what the single most effective thing is that they do to retain customers and chances are good they'll mention thank you notes - simple, old-fashioned, hand-written notes or cards that make clients feel appreciated.

In fact, the idea of sending a hand-written note as part of an overall relationship management strategy isn't unique to spas - many big-name companies like Land's End have also embraced the idea of mailing out personalized cards as a way to thank their clients and create a positive, lasting impression.

0 Comments



Leave a Reply.

    The Durango Chamber of Commerce

    The Durango Chamber of Commerce is a membership-based organization that promotes and supports the local business community through communication, advocacy, education, leadership and financial viability.

    Archives

    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    May 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    September 2017

    Categories

    All

    RSS Feed

Home  | Contact Us  |  Join the Chamber  |  Site Map
© COPYRIGHT 2016 Durango Chamber of Commerce 
2301 Main Ave. | P.O. Box 2587 | Durango. CO 81302
Toll-Free: 888-414-0835 | Phone: 970-247-0312  |  Fax: 970-385-7884
Email
MemberClicks | Member Management Software